Lead Generation: Great results don’t always have to be complicated

Source http://feedproxy.google.com/~r/MktgExperimentsBlog/~3/k0igLzLFfHQ/lead-gen-great-results-not-complicated.html

To discover what works best for generating leads in your organization, at some point, you eventually have to do two things:

  • Wade through enough trial and error until success is the only destination left
  • Keep the process as simple as possible on that journey to reach success

For Shawn Burns, Global Vice President of Digital Marketing, SAP, keeping the company’s testing simple was instrumental in helping SAP reach some of its goals of maximizing the ROI on existing marketing.

“We can complicate everything,” Shawn explained, “and when you’re in a testing environment and you start to think about navigation, templates, images, copy, colors and buttons, you just have to sort of stop and say ‘whoa’ – clear away the madness, take it step-by-step, do simple things and see what has an impact.”

“There are 2 million smartphones being activated every day on the planet, so all of us as marketers are having to deal with this incredibly [physically] tiny media channel,” Shawn said. “And so, you start to look at testing as, ‘how simple can I be?’”

In this brief excerpt from Shawn’s MarketingSherpa and MarketingExperiments Optimization Summit 2013 presentation, “5 Optimization Discoveries from the SAP Website Test Lab,” you can learn  how small changes can make a big difference in your testing and lead generation optimization efforts.


You may also like

Web Optimization Summit 2014, May 21-23, New York City

MarketingSherpa Lead Gen Summit 2013 Wrap-Up: Top 7 lead capture, qualification and nurturing takeaways

B2B Lead Generation: 300% ROI from email and teleprospecting combo to house list

B2B Lead Generation: 6 social media tactics from 7 experts

    Internet Marketing Products

  • CPA Method Core SPECIAL 14 Year Old kid cracks into a new internet marketing goldmine and banks daily from the travel industry. Find out how...
  • Affiliate Tools HQ Membership Site A Membership Site For Online Marketers Who Are Serious About Making Money Online. Developed By Respected Online Marketers, Paula And Wanda, From Affiliate Blog Online.
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge