Retention automation platform Optimove has conducted research into the differences between Web and mobile players in the space of real-money gaming. Its research was based on data from a dozen online gaming operators (equalling 1.25 million players) over a 12-month period of time, ending in December 2014. The company determined that while there’s a strong push for allowing users to play games on mobile devices, whenever and wherever they’d like, there remains a heavy preference for real-money gaming on the Web.
Optimove examined bets across all platforms, regardless of a player’s platform preference. In doing so, it discovered 86 percent of all bets are placed via the Web, with only 14 percent placed via mobile. In addition, when looking at the total money wagered, Web bets account for 84 percent of the total, to mobile’s 16 percent.
In terms of overall player activity, 66 percent of gamers prefer playing on the Web, while 16 percent prefer mobile (18 percent have no preference). These preferences are defined as players who spend at least 95 percent of their time on a single platform. Based on this, the average player is 4.4x more likely to play exclusively via the Web (PC or laptop) than on mobile (smartphone or tablet).
While Web players are betting more money, and placing bets more often, Optimove’s research indicated an average of two percent monthly growth in mobile’s share of the overall activity. If the trend continues, mobile could eventually catch up with, or could even begin to outperform the Web.
Check out the rest of Optimove’s findings in the infographic below.