Facebook may have more than 1.3 billion monthly active users, but how many of them are truly active?
According to research from GlobalWebIndex, barely one-half (52 percent) of Facebook users identified themselves as active in late 2014, down from 70 percent in 2012.
GWI said in an email to SocialTimes:
There are many reasons behind the increasingly passive usage of Facebook, including the availability of other, newer social networks, the explosion in mobile messaging services and the rise of mobile networking more generally. Broadly speaking, mobile visits to social networks tend to be more frequent but shorter and less interactive than those made via other devices — a major trend considering that almost one-half of Internet users are now mobile networking each month.
Readers: Would you classify yourself as an active Facebook user?
- Affiliate Tools HQ Membership Site A Membership Site For Online Marketers Who Are Serious About Making Money Online. Developed By Respected Online Marketers, Paula And Wanda, From Affiliate Blog Online.
- CPA Method Core SPECIAL 14 Year Old kid cracks into a new internet marketing goldmine and banks daily from the travel industry. Find out how...
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.