With Super Bowl XLIX in the books, Valentine’s Day is the next big social event on tap, and Facebook IQ shared an infographic containing some statistics about the holiday, as well as tips on how marketers on the social network can capitalize.
Facebook IQ said in its post:
On Facebook, Valentine’s Day is not just for couples. True, it is the place where couples share relationship milestones, and their friends like and comment to join the celebration. But Facebook is also a place where love is declared for friends, family and all those we hold close (even pets). It is a place where singles and couples alike have something to share — where Valentine’s Day is for everyone.
Some of the Facebook Valentine’s Day stats included in the infographic are:
- More than 1 million U.S. users changed their relationship statuses within four days of last year’s Valentine’s Day — 146,000 to engaged, 339,000 from in a relationship to single and 335,000 vice versa.
- The state with the highest percentage of married U.S. Facebook users is Utah, while Mississippi boasts the most singles.
- Single men and women talked about sex the most on Valentine’s Day 2014, while the opposite was true for men in an open relationship and women in a domestic partnership.
- 64 percent of women and 68 percent of men begin planning for Valentine’s Day one week or sooner before Feb. 14.
- The most popular topics on Facebook in the U.S. on Valentine’s Day are love, family and friends.
And Facebook IQ’s tips for marketers were:
Engage with the engaged: Valentine’s Day is one of the most popular days of the year to get engaged. The weeks following the holiday are the perfect time to reach out to newly engaged couples, as well as the some 2.6 million other engaged couples on Facebook. As the average engagement spans 14 months, brands have a long run-up to connect with newly engaged couples and become a potential partner through the entire wedding journey and beyond.
Aim your arrow at gift-hunting men: Nearly eight out of 10 people who talk about Valentine’s Day gifts on Facebook are ages 18 through 44. And nearly two-thirds of Americans don’t begin planning until a week or less before the holiday, making the days leading up to Feb. 14 an ideal time to connect with younger, gift-hunting shoppers, especially men, who will be doing most of the Valentine’s gift spending.
Spread the love: Love is the most popular topic on Facebook on Valentine’s Day among those in a relationship and singles alike. Reach out to the millions of Americans who are not in a romantic relationship on Valentine’s Day with uplifting reminders to celebrate the many kinds of love in their lives, including love for family members, friends, pets and, most importantly, themselves.
Readers: What have your experiences been on Facebook during past Valentine’s Days?