Infographic: Brewing Up the Best Content


There are many paths you can take when forming your content creation process. Some companies put their focus on creating as much content as quickly as possible, while others take their time and prefer quality over quantity.

Today’s infographic comes from ExactTarget and it shows us how the process of creating content can be analogous to making a great beer. It can come in different forms with different readers and goals in mind.

Like all great things, quality content isn’t made by one person. It takes a team to produce creative, memorable content. For every great author there is a team of editors, publishers, and other supporting members that help create that great story. Two heads are most certainly better than one.

When creating content, it’s important to go for the content that you have the most passion for. You shouldn’t force yourself to write blog articles everyday if you aren’t jazzed up about it. If you don’t enjoy it, you probably won’t keep at it very long. Worse, you’ll never become great at it. You’ll always do just enough to get the job done. You should be fueled by passion.

If creating video or podcasts is what excites you, go for it. But also keep in mind how your audience finds and consumes information. Use those channels to your advantage. If you’re targeting a younger audience, than video and audio podcasts may work better than 5000+ word blog posts. If you’re targeting sales professionals, than perhaps articles and seminars work best. Choose your medium, then focus on how you can consistently produce top notch content. If you are writing content, throw word count out the window as a “quality factor”. Focus on writing quality content that is readable and understandable.

Find what you’re passionate about creating, get the right team involved, find good distribution channels, and beautifully execute.

“Shoot for the moon. Even if you miss, you’ll land among the stars.”
-Les Brown

This infographic is brought to you by ExactTarget Marketing Cloud and Kapost.

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