Improving Your Data Quality: Google Analytics Diagnostics

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Google Analytics is a powerful product with a wealth of features. Analytics data can fuel powerful actions like improving websites, streamlining mobile apps, and optimizing marketing investment. To realize this power, you must configure Analytics well and ensure high quality data. For these reasons, we’re starting a beta test with some of our users on Analytics Diagnostics that are aimed at finding data-quality issues, making you aware of them, and helping you fix them.
Analytics Diagnostics frequently scans for problems. It inspects your site tagging, account configuration, and reporting data for potential data-quality issues, looking for things like:
  • Missing or malformed Analytics tags 
  • Filters that conflict
  • Looking for the presence of (other) entries in reports
Here’s what it looks like:


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