Today we introduce the first in our regular series of Privacy and Deliverability blog posts from James Koons, Listrak’s Chief Privacy Officer, a trusted industry leader with vast knowledge in security, Interactive marketing and privacy.
James was recently appointed to the board of the esteemed Online Trust Alliance, which shared the details of his background along with its official announcement. He kicks off the series with information on the timely and important topic of the Heartbleed Bug:
A major online security vulnerability known as the Heartbleed bug could put your personal information at risk, including passwords, credit card information and e-mails.
The Heartbleed bug is a flaw in OpenSSL, an open-source encryption technology that is used by an estimated two-thirds of Web servers. It is behind many HTTPS sites that collect personal or financial information. These sites are typically indicated by a lock icon in the browser to let site visitors know the information they’re sending online is hidden from prying eyes.
Cybercriminals could exploit the bug to access visitors’ personal data as well as a site’s cryptographic keys, which can be used to impersonate that site and collect even more information.
Listrak has confirmed that our platform and all associated infrastructure is not affected by this vulnerability. Still, our security and infrastructure teams are encouraging customers to be aware and change their online passwords as needed once they have confirmed a site has taken the proper measures to address the bug.
Security researchers demonstrated the flaw by stealing Yahoo e-mail login information on Tuesday morning, but Yahoo has since fixed the issue across its major sites, including Tumblr.
Click HERE for more information on The Heartbleed Bug.
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