This is a guest post from Sylvia Montgomery, Senior Partner at Hinge, a marketing and branding firm for professional services.
New qualified leads are the heart of growth for any company. In our digital world, firms have a cost-effective opportunity to attract new customers through content marketing. Hinge’s research on professional services marketing has found that firms which generate 40-60% of their leads online grow four times faster while being twice as profitable (see the figure below).
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