CEOs are getting social.
By 2017, Forbes predicts CEO engagement on social media will double. And that commitment will pay off — 82 percent of people are more likely to trust a company whose CEO is active on social media.
Moreover, 77 percent say that they would buy from a brand whose missions and values are defined by senior staff involvement in their social channels.
LinkedIn is the number one social network, used by 79 percent of CEOs, well ahead of Twitter and Facebook (used by 8.3 percent of CEOs each). Of those that do use Twitter, 69 percent have tweeted in the last 100 days.
So which CEOs should be emulated? Marissa Mayer, Richard Branson and Elon Musk do most things well, and that includes social — follow their profiles closely for some strategical insights.
Check the visual below for a wealth of statistics, facts and tips about (and for) social CEOs, which comes courtesy of Groove Digital Marketing.
(Source: Groove Digital Marketing.)