How to Be a Good Content Marketing Client


Maybe you’ve decided that your content marketing efforts aren’t really going anywhere or you need some outside help. If you’re an organization that decides to partner with an outside expert (be it a large or small agency or even a consultant) to develop a content marketing strategy, the content itself, or your promotional plan, it is important to establish a collaborative process up front that will build a strong foundation for future efforts.  In this article, we’ll talk about the best way to build a relationship with an outside vendor…

Set Expectations Early

As an Account Manager at Vertical Measures, I understand firsthand the importance of providing quality work and ensuring our clients enjoy their experience with us. Being a good content marketing partner/agency is just as important as being a good content marketing client. When you hire someone external to support your content marketing efforts, you enter a mutually beneficial partnership.

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

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