My business website, SumoMe.com, offers free tools to grow your email list. The main ones I use are List Builder, a non-annoying pop-up, and Scroll Box, a sign-up form that only appears towards the end of an article or blog post.
Each tool politely asks a reader for his or her email address and explains the benefits of subscribing. Instead of using a generic “give me your email address” call to action, which people often equate with spamming, offer a free product.
For example, to create your free product, you can turn one of your most popular articles into a PDF or create a new, educational piece of content based on common questions people ask you in person or via email.
Make your home page an email gate
When you look at the OkDork home page below, you’ll see that I ask readers to enter their email addresses to continue. That strong proposition is intentional, and it surprisingly reduces my bounce rate.
In other words, people stay and read more since they have to “earn” access to the content on my site.
You want to ask for email addresses in prominent places you know your reader will see. I used Crazy Egg and found that most people only scroll down through 30 percent of my posts. Eek!
I now offer bonuses at the top of all my most popular posts. For readers to access the bonus, they have to submit their email addresses first.