Everybody is creating infographics nowadays. As saturated as the market may be, this is not a bad thing. Infographics are still a valuable form of content that when done correctly, can stand out and perform for you as evergreen content for a long time.
So how do you make an infographic rise to the top? Should you use an online template? Should you outsource the work to a skilled design team? What should you do? If you go with an online infographic template creator, you run the risk of being limited by a tool that thousands are using to aid in the saturation problem. Or, if you choose to go with a designer, you could possibly create something more unique without so much constraint, but the process might be a bit longer and the budget not as tight.
The following video explores the process on how to create an infographic and which route is best for you.
Did you know that content can generate up to 94% more views if you add compelling visual elements, like infographics, to your site?
Now you may be asking “How can I get one of them fancy things on my site?”
You have two options:
1. Design it yourself with an online infographic template service or
2. Hire a company or a designer who is familiar with the world of infographics
We definitely advocate for companies that specialize in creating custom infographics to meet the specific needs of clients.
Designing it yourself with an online infographic creator can ignore the importance and unique characteristics of how your research is visualized.
For example. Take the stat: “Visual content makes up 93% of all human communication.” This can be visualized by a select few different charts and graphs from an online generator, which is okay, or you can customize it make a bigger impact to your audience with the help of a designer.
Having to use researched data in a very specific way with an infographic template pigeonholes the possibilities of executing interesting and digestible information, and possibly lowering that information’s impact on your audience. A designer with free reign to custom design the data in a way that best suites the information, can leave a larger impact through retention and engagement, and create brand advocacy! It also doesn’t look as cookie cutter like the products of an online infographic creator.
Designers are the way to go, not just because of their knowledge in the world of infographics, but because they have a strict process in place. At Vertical Measures, when we create infographics, we stick to a process that helps define the outcome of our infographic while keeping communication open.
We always start with the client by learning their needs and audience. Ideation then follows, with the creation of finding the right topic through the use of client keywords and using Google search to see what people are looking for online.
Once a topic direction is pinned down, then researching it from credible sources begins. From the research an outline, shaped to fit an infographic mold, is created then reviewed internally to make sure it fits the clients needs. Then the designing begins. This is where designers can take the information and visualize it in a compelling way that best suits the information. Before its shipped off to the client, the design is put under the microscope of an in-depth critique by the team.
Overall, the process of a designer and their ability to have an open ability to design to the needs of your information can be a better option than portraying it with a select few options. Online generators may have their place for adding custom graphics to presentations in a quick turnaround, but designers can pay attention to the sensitivity.
Though designers may be preferred, the use of online infographic template generators can be useful to help build engagement with your content by enhancing your blog posts, free guides and presentations.