Email templates are essential to holiday campaigns as they reduce time and resources needed to create campaigns.
Last year, Soft Surroundings Outlet sent out a recurring campaign every Tuesday in November called Tick Tock Tuesday:
The same email was sent every Tuesday on November 5, 12, 19 and 26 with the subject line “The clock is ticking…time to get clicking.”
It works because the recurring message became familiar and anticipated by shoppers. And the mystery offer encourgaged customers to click through to see what was on sale that day. Best of all, the retailer saved time by reusing the email creative each week.
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