Last week it was reported that retailers will begin promoting the holidays even earlier this year, and judging by my inbox, that includes Halloween, too. It’s not even October, and this is what I’ve begun to see:
On 9/19, with the (Halloween-less) subject line Smart HDTVs from $368 and more super savings,Walmart sneaked in its first mention by featuring this at the very bottom of the email below.
One week later, on 9/26, Halloween made its way to the top of the email (with the same creative as above) and into the subject line Get spooky with it – from $2.50!
Also on 9/26, Pick Your Plum sent this creative email with the subject line Get Your Spooky On!
And on the same day, this one, with the more curious subject line Bone Up – 69% off!
Then on 9/28, I received this from Listrak client Naturopathica with the simple subject line Treat Yourself. To be honest, I’m not 100% sure that it’s a reference to Halloween, but I would not be surprised, as it is in line with the understated, elegant style that is this merchant’s trademark.
On the same day, I was a bit surprised to receive this from ideel with the unbelievably long subject line Holiday Preview, Cosabella Up to 70% Off, Kenneth Cole, Dresses Under $30, Structed Shoes & Accessories, Chelsea Crew, Jack Spade Tory Burch, and more
It seems that ideel, which previously dropped the “i” from the end of its name, may have decided to drop Halloween this year, too …
What are you seeing that’s interesting in your inbox?