Facebook’s still has the lion’s share of social logins worldwide, but Google has now significantly closed the gap, while Twitter’s slice has got even smaller.
A Janrain study of 365,000+ websites worldwide found that Facebook accounted for 43 percent of social logins in the fourth quarter of 2014, down from 45 percent a year ago.
Google, meanwhile, saw its share rise from 35 percent in Q4 2013 to 40 percent in Q4 2014, and is now just 3 percentage points behind Facebook overall.
Twitter’s stake is just 5 percent, down from 6 percent in 2013.
(Source: Statista. Login image via Shutterstock.)
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