Facebook introduced several new tools for publishers last month, including Smart Publishing, which suggests stories that are popular on the social network and enables page administrators to view them on a dashboard and post them. Reva Gaur, who works on public content operations for news and media at Facebook, shared a guide (embedded below) to the new feature.
Until now, it has been challenging for large publishers to predict which stories will resonate with their audience. Smart Publishing is a new, optional tool that identifies and publishes stories that are popular with people on Facebook.
Once you enable the setting, frequently shared links to your website can appear in News Feed for people who like your page. Those posts will not appear on your page, but you’ll have access a new dashboard in insights to see analytics, moderate comments and choose which you want to post to your page.
Smart Publishing is currently available to a limited number of media organizations, but we hope to make it more broadly available in the coming months. Page admins can opt into Smart Publishing from the Publisher Tools section within page settings.
The guide from Gaur elaborated further:
After a significant number of people have shared a link to your website, Smart Publishing will share a link to the story from your page. Smart Publishing posts will be seen in News Feed by some of the people that like your page. They will not appear on your Facebook page.
After a popular link is shared from your page, you’ll get access to a new section within page insights, where you can see analytics for the posts and moderate comments. If you choose to manually post a link with the same URL, it’ll replace the Smart Publishing post.
Smart Publishing is currently available to a limited number of media organizations. Eligible page admins can opt-in to Smart Publishing from the publisher tools section within page settings.
The guide also included a fairly detailed frequently asked questions page.
Publishers: Have you used or would you try Smart Publishing?