Facebook Lookalike Audiences Made Banana Republic Top Banana During Holiday Season

Source http://feedproxy.google.com/~r/allfacebook/~3/SfVBI0hwll8/lookalike-audiences-banana-republic_b133380

When it came to boosting its customer base during the holiday shopping season, apparel retailer Banana Republic didn’t monkey around, using Facebook’s lookalike audiences to achieve a return on ad spend that was four times higher than via other advertising channels.

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