Facebook recently announced a new feature — place tips — which surfaces richer content around your location.
This rolled out Thursday for iPhone users, and uses the phone’s location to show people interesting or popular places near them, based on friends’ activity. For instance, if you have both location and place tips turned on, and you’re near a business where several friends have checked in or uploaded photos, Facebook will show you this.
Place tips does not post anything to Facebook, just showing the person more location-based data on top of News Feed. Place tips is also only live if you’ve give Facebook access to your phone’s location.
Facebook explained how this works in a blog post:
When you tap on place tips, you’ll see a series of cards with info about the place you’re at. If you choose to view place tips, you’ll find things like posts and photos your friends have shared with you about that place.
You can also see information about the place, including posts from its Page, popular menu items and upcoming events.
Facebook is also utilizing Bluetooth technology for place tips:
Your location is determined using cellular networks, Wi-Fi and GPS. In the coming weeks, we’ll be testing place tips using these signals in places like Central Park, Brooklyn Bridge, Times Square, the Statue of Liberty and JFK Airport.
In certain places, we’re also testing place tips using Facebook Bluetooth® beacons, which send a signal to your phone that helps us show you the right tips for the right place. We’ll be testing these in a handful of businesses in New York such as The Metropolitan Museum of Art, Dominique Ansel Bakery, Strand Book Store, the burger joint at Le Parker Meridien Hotel, Brooklyn Bowl, Pianos, the Big Gay Ice Cream Shop and Veselka.
Readers: What do you think of this feature?