Good news for mobile app developers: Audience Demographics and Interests Reporting and Remarketing are now available for apps in Google Analytics. Just one of the improvements for audience segmentation and remarketing we’re announcing today, these changes should make it even easier for all our advertisers to reach their high-value customer segments.
In-App Audience Demographics Reporting and Remarketing
Good analytics are especially important to app developers. At Google I/O, Hovhannes Avoyan, the CEO and Founder of PicsArt , had this to say:
“We need analytics to help us understand who our users are, how they interact with our application, how our application performs. With all that knowledge, we want to apply different monetization strategies to different kinds of users.”
Now developers can see just how different user segments engage and monetize with In-App Audience Demographics Reporting.
And it’s more than just data. Analysts and developers can blend audience demographic and behavior data into detailed audience lists to be targeted with in app remarketing campaigns. In short, all the great remarketing capabilities for Google Analytics users on the web are now available for apps as well.