Nearly 1 billion Facebook users, or more than 70 percent of the social network’s total, will access Facebook via mobile phones at least once per month in 2015, according to new research from eMarketer.
eMarketer also projected that 1.34 billion users, or more than three-quarters of Facebook’s user base, will access the social network via mobile phones on a regular basis by 2018.
The U.S. will remain Facebook’s largest mobile market in 2015, according to eMarketer, with 123.1 million users, or nearly 80 percent of the country’s total, regularly accessing the social network via mobile, and mobile ads making up 74 percent of the company’s total 2015 ad revenues.
eMarketer principal analyst Debra Aho Williamson said in a release detailing the results:
Facebook has been a leader helping marketers to transition to mobile advertising. Because the Facebook experience is basically the same across devices, advertisers don’t have to reinvent the wheel to place mobile advertising. As Facebook’s user base shifts even more heavily toward mobile, it is well positioned to see increasing ad revenues from this channel.
Readers: What did you think of eMarketer’s projections?