Over the next few weeks we are rolling out dynamic remarketing to all verticals including hotels, flights, real estate, classifieds, jobs, auto, finance and education. Since we launched dynamic remarketing for retailers, many advertisers like Bebe Stores, Netshoes, and Build Direct have been driving better results and more profits from their remarketing campaigns.
Highlighting what matters most to your customers
Dynamic remarketing shows site visitors tailored ads that feature the products they viewed on your website, and related products they might be interested in. Let’s say you sell cars and offer hundreds of makes and models in multiple cities. With dynamic remarketing, you can build one ad that will dynamically show tailored messaging to your site visitors, like the cars they engaged with on your site, and similar cars in that city and price range. Beta clients across multiple verticals reported a 2x increase in conversion rates and 60% reduction in CPA, on average, when they added dynamic ads to their remarketing campaigns.*
Display ads built for mobile, optimized for conversion value
- When advertisers add mobile targeting to their remarketing campaigns, we’ve seen conversion volume increase by 15% on average at the same price. That’s why all our dynamic remarketing templates are mobile-optimized to deliver ads seamlessly across screens. Learn more.
- Dynamic remarketing with automated bidding can boost performance by calculating optimal bids for each impression in real-time. This means if you sell an $800 camera and a $20 flashlight, AdWords will automatically prioritize winning more of the $800 conversions than the $20 conversions. This helps to maximize the total value of your conversions, not just the number of conversions. Learn more.