Deliverability and the holidays


Megan Ouellet

Our Chief Privacy Officer is hosting a webinar on July 23 entitled “Everything you need to know about privacy and deliverability” – if interested, you canregister here.

As you prepare for the holidays, deliverability should play a big part in your plans. Not only do you have to think about the new CASL regulations and how you’re going to manage your Canadian shoppers, but you also have to take into consideration your increased deployment schedule and email volume.

Email volume greatly increases in November and December. Retailers send an average of 210 marketing emails per year – averaging 16 messages per month Jan – Oct. However the monthly average jumps to 23 in November and December.

Cyber Monday is the highest volume day with 88% of retailers sending at least one email:

Questions about privacy and deliverability? Tune in to our webinar on July 23,check out this blog post, or comment below!

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