BuzzFeed has announced the launch of its second app, Cute or Not, on iOS devices. The app allows users to swipe left or right on pictures of animals to rate them as cute or “not,” all with the goal of discovering the cutest animals on the Internet.
The app’s simple interface allows users to swipe right on pictures they think are cute, and swipe left on those that aren’t. The more content users rate, the more badges they’ll unlock, in a slight gamification of the app.
Users can upload their own pictures to the platform to be voted on by the community, and can keep track of their votes in the “My Pics” section of the app. A trending area is also available, to view the best of the best pet pictures, as rated by the community.
When users find a particularly adorable animal, they can share its photo to Facebook and Twitter, or through text message or email. The app’s top pets have a chance to be featured on BuzzFeed.com.
Cute or Not is now available to download for free in the iTunes App Store. BuzzFeed expects to have a busy 2015, as the company has announced plans to release a news app later this year, which will combine BuzzFeed pieces with curated stories from around the Web.