Creative holiday campaign


Megan Ouellet

Looking for a way to stand out this holiday season? Follow Aveda’s example and create a fun holiday gift quiz.

Aveda sent this email on Thanksgiving at 11:08 am

While it contains the usual Thanksgiving Day messages, including “our thanks to you” and early access to Black Friday deals, it was the quiz at the bottom of the message that really got my attention.

You can take the quiz here

Online, you can select if you’re naughty and want to shop for yourself or if you’re nice and want to shop for friends or family. Once selected, different choices appear that you can click through to find product ideas.

What a great way to engage customers while promoting holiday shopping! 

What do you think? Let me know!

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