Copywriting: Do you take your prospects on a journey?

Source http://feedproxy.google.com/~r/MktgExperimentsBlog/~3/POEHsFq6dn0/take-prospects-on-a-journey.html

You’ve seen the statistics. Customers receive 12 million billion marketing messages a day.

Plus they’re busy, and have short attention spans.

So you may think, “I have to get my sales message and value prop to my customers as quickly as possible.”

But your goal as a marketer is not to get quick information in the hands of a customer. It’s to take them on …

 

The buyer’s journey

Let’s use “Star Wars” as an analogy.

George Lucas could have made a two-minute video on YouTube and said, “So … they’re brother and sister. And on top of it, the dude he’s fighting is actually his dad. Weird, huh?”

Storytelling is powerful.

It helps people see a new way of looking at the world. As a marketer, that includes how the world would be with your product or service in it.

By taking your prospects through a story, you help to welcome them into the world of your product, help them drop their defenses to actually hear what you’re saying, and get them to internalize your value proposition.

Your challenge is to decide how every element of your marketing can take them on that journey. For a simple purchase, this journey may happen in a single email or print ad. For a considered purchase, it may occur across an email drip campaign, nurture track or an entire marketing funnel.

You can watch the free MarketingExperiments Web clinic, “Copywriting on Tight Deadlines: How ordinary marketers are achieving 103% gains with a step-by-step framework,” to learn more about how story connects to the conversion process.

 

Photo attribution: Star Wars Blog

 

You may also like

Copywriting: Is your landing page missing the “why” factor? [More from the blogs]

Copywriting: How long (or short) should your copy be? [More from the blogs]

Content Marketing: 7 copy editing tips to improve any content piece [More from the blogs]

Copywriting: 7 more copy editing tactics to improve your content [More from the blogs]

    Internet Marketing Products

  • Affiliate Tools HQ Membership Site A Membership Site For Online Marketers Who Are Serious About Making Money Online. Developed By Respected Online Marketers, Paula And Wanda, From Affiliate Blog Online.
  • CPA Method Core SPECIAL 14 Year Old kid cracks into a new internet marketing goldmine and banks daily from the travel industry. Find out how...
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge