Comparing the Deep-Linking Strategies of Google, Apple and Facebook

Source http://feedproxy.google.com/~r/allfacebook/~3/_JPv-jujAnI/james-turner-urx-deep-linking-google-apple-facebook_b133447

Better communication between applications will improve the mobile experience. In the past several months, Google, Apple and Facebook have announced deep-linking initiatives that vary based on company goals. In this article we’ll discuss the motivations behind them and a brief technical overview of each solution.

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