Channel Talk

Source http://feedproxy.google.com/~r/listrak/EmailMarketing/~3/fhUZyF2RhvQ/90576692555

Our friends at DMNews just released the 2014 Essential Guide to Omnichannel Marketing. Listrak CEO Ross Kramer was interviewed for the article Optimizing the Marketing Channel Mix, in which he advises marketers to test email frequency. Read the details and advice from other experts here. In the article Measuring Marketing Across Channels, DMNews speaks with Listrak client David Cost of Deb Shops, who discusses the challenges of attribution. Read about how he’s facing the challenge here

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