Budweiser (Anheuser-Busch) and Nationwide were two of the most buzzed about advertisers on Twitter during Super Bowl XLIX, but likely for very different reasons.
According to Brandwatch, there were 197,800-plus Twitter brand mentions of Anheuser-Busch from 6 p.m. to 8 p.m. ET on Super Bowl Sunday. Nationwide was second with more than 161,100 mentions on Twitter in that timeframe.
Here’s a look at Brandwatch’s most mentioned advertisers on Twitter during the Super Bowl:
- Anheuser-Busch: 197,800+ mentions
- Nationwide: 161,100+ mentions
- McDonald’s: 53,900+ mentions
- Doritos: 53,000+ mentions
- Coca-Cola: 42,900+ mentions
- Skittles: 41,600+ mentions
- Jurassic World: 40,300+ mentions
- Microsoft: 40,100+ mentions
- Pepsi: 32,900+ mentions
- Nissan: 28,300+ mentions
While Budweiser tugged at the heartstrings of millions featuring the signature Clydesdale horses coming to the rescue of a lost puppy, Nationwide had arguably the most controversial ad spot during the Super Bowl. While the commercial — featuring a young boy talking about all of the life experiences he’ll never have because he has died from an accident — was meant to spread awareness of preventable accidents, it struck a dark tone with many viewers.
Here’s a look at how Twitter users talked about the advertisers over time:
Here’s a look at the top mentions on Twitter involving Nationwide, including a reference to Drake:
Image courtesy of Budweiser on YouTube.