Mobile advertising measurement platform AppsFlyer, and GameAnalytics, a free analytics engine for game studios (pictured), have announced a partnership to provide developers with an integrated analytics and user acquisition solution. In brief, this will allow game developers to receive more insight about the user acquisition process for their games, and the post-install data necessary to measure a player’s lifecycle and lifetime value.
AppsFlyer’s technology is used to measure user acquisition across multiple sources, including organic, viral and social acquisition. The platform is integrated with over 700 ad networks and media sources, which helps publishers find the best possible channel for marketing their games.
GameAnalytics, meanwhile, breaks player actions down into data, helping developers learn where their games can be improved based on the player experience. Data is available for average session length per user, average daily revenue per daily active user, and much more. This can be further broken down as developers see fit, tracking, for instance, the completion time for each level in a level-based title.
The goal of the partnership, then, is to help publishers increase their visibility with players, while also increasing user engagement and monetization over time.