It isn’t often I see a retail email hit my inbox that isn’t trying to get you to buy something. Especially this time of year with all the holiday sales and promotions flooding the inbox. However, occasionally something shows up that surprises me. This email from Blu Dot doesn’t feature a product, special promotion or discount of any sort. Instead it’s a simple message that says “Thank You”. In fact, there’s no call-to-action at all. It’s a personal message that’s sentimental and reminds you there are human beings behind the emails you receive.
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