An early look at Gmail Field Trial Promotional Tabs

Source http://feedproxy.google.com/~r/listrak/EmailMarketing/~3/ETeSNYaZJ-A/88981073955

We, along with many of our clients, have been taking part in the field trial that Google is currently running for a more visual, “Pinterest-like” promotional tab. You can read about the trial here:  https://www.gmail.com/intl/en/mail/help/fieldtrial.html, and we’ve also begun compiling tips and observations that retailers may want to consider.

 One thing that quickly becomes apparent is that with the new view, subject lines become less impactful. What is critical instead is having an engaging hero image that includes a clear call to action. That main image must be 500-480px, and additional technical specs can be found here: https://developers.google.com/gmail/actions/reference/offer.

 It’s also important to note that you must have a verified Google+ page to include your logo and brand profile in the view.  If you don’t, and you’re not designing your emails for the new view, Google will take its best guess at what to show, and it’s won’t always do your brand justice.

As always, Google is keeping email marketers on their toes. In addition to the considerations above, the new thumbnail view also opens the door to new engagement metrics that might need to be considered, as well – specifically, open rate and read rate.

If you have any observations or tips, we’d love to hear them! 

    Internet Marketing Products

  • Affiliate Tools HQ Membership Site A Membership Site For Online Marketers Who Are Serious About Making Money Online. Developed By Respected Online Marketers, Paula And Wanda, From Affiliate Blog Online.
  • CPA Method Core SPECIAL 14 Year Old kid cracks into a new internet marketing goldmine and banks daily from the travel industry. Find out how...
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge