Acquisition Tactics that Actually Work: Key Takeaways from Our Latest Webinar

Source http://feedproxy.google.com/~r/listrak/EmailMarketing/~3/djz-k_LjRys/89778414130

Earlier today, we presented a webinar, Don’t Click Here to Subscribe: Email Acquisition Tactics that Actually Work. During the hour+-long presentation, our CEO Ross Kramer shared many valuable tips and answered many questions from inquisitive retailers. 

Below are key takeaways. Be on the lookout for a link to the recording on-demand: 

  • Modal lightboxes are transformational for building email lists. They have doubled list size for some of our mid-market retailers.
  • You can use a modal lightbox with or without a promotion or discounts. Maximize its design by testing the button text and color.
  • Show any coupon codes on your  modal lightbox to keep the subscriber on your site.
  • Don’t forget about responsive design when designing your modal lightbox. 
  • With modal signup, test the idea of a free gift with purchase vs. a dollar or percentage off promotion.
  • Include the opportunity for your new subscriber to like you on Facebook on your modal signup confirmation. 
  • You can tie your modal signup to a preference center to begin gathering information to use for personalization.
  • One you’ve acquired new email addresses, it is crucial to launch a series of welcome emails. 
  • Begin merchandising personalized products in welcome series emails to engage new subscribers early and often. 
  • Welcome series emails should drive more than 20% of your email marketing revenue. 
  • A welcome SERIES of emails is essential. A single email is simply not enough.
  • With welcome series emails, stress scarcity of your welcome offer as latency increases. 
  • A bonus benefit of welcome series emails is deliverability, as they have some of the highest engagement rates of any email campaign.
  • Be aware of the average number of days it takes for you to convert new email subscribers. Measure, focus on and improve that number.
  • Another bonus benefit of the lightbox modal is the increased reachable rate of your shopping cart abandonment program.
  • If a modal lightbox is not appropriate for your brand, try running a sweepstakes offer on the right rail of your website homepage to increase list size. 
  • Keep in mind that choosing the right prize for your sweepstakes is important in order to acquire the right subscribers who will want to remain engaged with your brand. 
  • Consider partnering with similar but non-competing brands to optimize sweepstakes signups.
  • While not as effective as a modal lightbox or sweepstakes, social acquistion tactics, such as Twitter Lead Generation Cards, should still be considered.
  • Brick and mortar stores are one of your best acquisition sources. We recommend offering e-receipts as a way of gathering email signups.
  •  We also recommend that you grab email addresses online as shoppers enter the checkout process. If it applies to you„ remember to get express consent to be CASL-compliant.
  • The Back in Stock Alert is another great acquisition tactic and it also turns a potentially bad experience into a positive one. 
  • Remember, there are only a few good acquisition tactics, so make the most of them. Engage your new subscribers early and often and measure, test and repeat. 

    Internet Marketing Products

  • CPA Method Core SPECIAL 14 Year Old kid cracks into a new internet marketing goldmine and banks daily from the travel industry. Find out how...
  • Affiliate Tools HQ Membership Site A Membership Site For Online Marketers Who Are Serious About Making Money Online. Developed By Respected Online Marketers, Paula And Wanda, From Affiliate Blog Online.
Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

Leave a Reply

Your email address will not be published. Required fields are marked *

CommentLuv badge