A Survivor’s Guide to Attending a Marketing Conference

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Congratulations! You’re on your way to an upcoming industry conference representing your company or your brand. Attending a conference can be a once-in-a-lifetime experience or the worst experience of your life. The greatest determining factor to having a great time, however, is YOU!

Here at Vertical Measures, we want everyone on our team to have the best time possible while out repping our brand, shaking hands and kissing babies. Surviving a marketing conference comes down to three key things:

  1. Work the room before you’re in the room
  2. Keep your finger on the pulse of the event
  3. Follow up!

In this survivors guide, we’ll share our tips, recommendations and best practices for getting the most of our any marketing conference. Add to the conversation by sharing your best marketing conference attendance tips below too!

Goal for Marketing Conferences

At Vertical Measures we choose individuals to attend conferences whom we know will gain the most insight from the material presented. Learn, share and implement are the actions that should be take-aways. Consider using this opportunity to develop your network of industry peers, represent your own brand positively and get the most out of this rare time with other marketers.

Setting specific and actionable goals before you head out to a conference help you make the most of your time. Think about what you want to accomplish. Some may attend a conference simply to network and meet new prospects. Others go in with the intention of learning all they can and finding industry mentors. Be sure to think about what you hope to accomplish and set goals that encourage those accomplishments.

Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, we will receive an affiliate commission. Regardless, we only recommend products or services we believe will add value to our readers.

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