More than nine in ten business to business (B2B) marketing executives use social networking sites to distribute content, but just one third rely on mobile, reveals a new study.
A January 2015 survey by Regalix found that 92 percent of B2B marketers shared content on social media, which finished second overall in the poll behind the firm’s own website (95 percent).
Email (90 percent) was third.
Conversely, the study also found that just 33 percent of respondents were actively using mobile, and just one in five (21 percent) had any kind of mobile marketing strategy in place.
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