The following is a guest post from Rachelle Maisner, who recently transitioned from Sr Analyst to Account Manager at Digitaria, a Google Analytics Certified Partner.
New analysts have it easy these days. Back in my day, we have to walk uphill in the snow both ways to get decent enough web reporting. My first blush with web analytics came upon me when I was a marketing coordinator for an advertising agency several years ago. I got the hand-me-down grunt work of pulling stats for one of our client’s websites using server logs. Server logs, people. It was painfully slow, and gut-wrenchingly inefficient. So for the sake of my sanity, I started looking into better solutions, and I knew if it could help the client out with more meaningful reporting, that would make me look really good. When I found a solution I liked, I needed to pitch the client for their buy in. That conversation went something like… “I found this great tool, and it’s free- we can install it on your website and try out this fast new reporting. It’s called Google Analytics.”
Since then, there are now so many fantastic resources available to budding young analysts. From the Analysis Exchange to Avinash’s own Market Motive courses, not to mention GA’s recently revamped Analytics Academy, there’s a wealth of quality education and training just a click away to anyone who’s willing to learn.
I’m blogging to tell you all about one of my absolute favorite new resources– a tremendous goldmine of knowledge sharing unlike anything else this industry has ever seen– Google Analytics’ very own Solutions Gallery.
The Solutions Gallery is a free and public platform that allows users to share custom reports, segments and dashboards. It’s invaluable resource not only for those that are new to digital analytics, but also for analytics veterans looking for fresh ideas and new approaches. I mean, wow, you can download reports and dashboards from experts all over the globe and instantly apply them to your own Google Analytics account.
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