6 Takeaways about the Future of Content Marketing

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We all know that content marketing has become of the cornerstone of all online marketing. In fact, according to Joe Pulizzi, CEO of Content Marketing Institute (CMI), 92% of the American businesses confirmed that they are engaging in some form of content marketing. But just because everyone is buying into this idea, it doesn’t mean you can’t improve your processes. In Brightcove’s recent Future of Content Marketing webinar, Joe Pullizi and Steve Rhoten discuss what they think will happen in the upcoming years in the world of online content. I was able to attend one of the two live webinars, and despite the technical difficulties, I felt like I had a much stronger grasp on the soon-to-be future of content marketing. These are my six takeaways from the webinar…

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