It’s that time of year again. Graduates are throwing their caps in the air and internships are about to begin. If you are a rockstar, then you have most likely landed a spot in a prestigious internship program (like our Intelligent Internet Marketing Internship) and are ready to get started.
Since finals are done, we’ve provided you with study materials so that you can be an awesome intern and hopefully do more than grab coffee for the boss. From SEO to PPC and Google’s recent updates, this list will give you a crash course in Internet Marketing.
Here are resources that you should go through before starting your Internet Marketing Internship because, who would want to look like they don’t know what their manager is talking about?
The Google Basics
Google is King of the Internet. They have gone through some algorithm changes over the past few years. You should know what they are, what they do and how they affected our industry.
[Infographic] A Visual History of Google Algorithm Changes — Hubspot
Google Algorithm Change History — MOZ
[Infographic] Google’s Hummingbird Algorithm – What’s it All About? — Techmagnate
Search Operators — Google
Search Engine Optimization
SEO is at the heart of just about every part of the internet marketing cycle. Learn what it is and the lingo we use to impress your manager.
[VIDEO] What is SEO? – Search Engine Land
The Beginner’s Guide to SEO — MOZ
[VIDEO] What is Page Rank and Domain Authority? – Brynna Baldauf of Vertical Measures
Your First 9 SEO Tasks – Plus Your Business
Beyond SEO: All smart online marketing is optimized – Marketing Land
5 Ways To Optimize Your Photos For Amazing SEO — Skillcrush
There is a lot that goes on behind the scenes before we ever see a tweet from Oreo. Check out the resources below to see just a few things that go into social media marketing.
4 Ways To Create Successful Social Media Content – Arnie Kuenn via Marketing Land
Google Plus Authority is Powered by People – Realsmo
How to Handle Bad Online Reviews for Your Small Business – Small Biz Trends
5 Ways to Segment Social Media Audiences Without Advertising — Raven
From Google and Bing to Facebook and Twitter, people are paying to be found. If done correctly, these ads can bring in many leads. If done wrong, it can blow a company’s whole budget with meager results.
Paid Search 101 — Search Engine Journal
Reach the right audience through remarketing — Google
How to Set up a Remarketing Campaign in Adwords – Zach Etten of Vertical Measures
Facebook Ads Can Impact Paid Search Marketing – Social Media Today
“Content is king.” That sentiment has never been truer than in the post-Hummingbird age we are in. From strategy to creation, this key part of the marketing puzzle that cannot be overlooked.
Developing a Successful Content Marketing Strategy – Arnie Kuenn of Vertical Measures
The Keys to Quality Content – Marketing Land
2014 SEO Playbook: Hummingbird, Content & Authority – Search Engine Land
How to Nail Content Details to Drive More Traffic — Raven
Content Is King [ … ] – Social Media Today
Content Curation Tools & Concepts – Arnie Kuenn via Marketing Land
If good content is the head, links are the neck. They point the user in the direction of the most relevant content for their search.This must be done correctly though or your website could be hit with a penalty from Google and be dead in the water.
Link Building the Right Way in 2014 – Search Engine Watch
[VIDEO] The Rules Of Link Building — MOZ
Link Building Tactics – The Complete List – Point Blank SEO
Guide to Using Unlinked Brand Mentions for Link Acquisition — Kaila Strong via YouMoz
Link Building Outreach: 5 Steps To Maximize the Value Of Every Opportunity – Search Engine Land
Guide to Competitive Backlink Analysis — MOZ
Advanced Search Operator Tactics – Search Engine Watch
Who to Follow
Here are a few blogs and sites you should follow to keep in the know. The industry changes quickly and you don’t want to be the intern left behind.
Whiteboard Friday by Rand Fishkin as well as the entire MOZ blog
Google Webmaster’s help Youtube Channel. Pay special attention to Matt Cutts’ videos.
Search Engine Land
Search Engine Watch
Search Engine Journal
You’ve now got industry information and know who to follow to keep in the know. Now all that’s left is surviving your summer internship. Here are some tips on that.