4 Reasons Why Facebook’s New Buy Button Is a Win for Marketers

Source http://feedproxy.google.com/~r/allfacebook/~3/EyK_HjEXr68/mairead-ridge-offerpop-buy-button_b133400

Last week, Facebook announced that it is testing a new buy button feature, enabling businesses to sell products directly on the social network. The button — available on desktop and mobile ads and page posts — is currently limited to a few small and midsized businesses in the U.S.

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