CEOs are getting social.
Increasingly so. By 2017, Forbes predicts CEO engagement on social media will double. And with good reason – 82 percent of people are more likely to trust a company whose CEO is active on social media.
But what makes a good social CEO?
Posting with an agenda in mind is a big plus. Stay on brand-message and create clear talking points about your area of expertise.
Try to balance personal updates with professional messaging. The best social CEOs appear engaging and approachable.
Don’t force anything. If your presence on social media improves your business then go for it. Otherwise, take a step back and reevaluate.
And remember: you don’t have to tweet. (Just ask Twitter’s CEO). Better to say nothing at all than post simply for the sake of it. And there’s still huge value in being an active consumer of social media — even if you’re the boss.
Check the visual below for more insights, which comes courtesy of the Borenstein Group.
(Source: Borenstein Group.)