Eight in 10 American adults are now online, and teenagers and millennials are permanently glued to smartphones and tablets. So, for a local business looking to market its products and services digitally, the iron has never been hotter.
But which tactics to use? How about email? Yep, email is still as relevant today as it has ever been. Did you know, for example, that 91 percent of consumers check their email daily, and that 66 percent have made a purchase online as a result of an email marketing message?
What about social? Around three-quarters of online adults use social media, with Facebook driving almost two-thirds of all traffic to Shopify sites.
And don’t forget about your online reputation — 79 percent of consumers trust online reviews as much as personal recommendations, and a one-star increase in your Yelp rating can lead to a 5-9 percent increase in revenue.
Check out the visual below for three digital local marketing tactics you must use in 2015, which comes courtesy of Brand Muscle.
(Source: Brand Muscle.)