In addition to the name change, other new elements of the 2015 Facebook Awards include the addition of Instagram campaigns, as well as four new categories.
Facebook announced in a Facebook for Business post that submissions are now being accepted for the 2015 Facebook Awards, writing:
The Facebook Awards (formerly the Facebook Studio Awards) celebrate top creative work on Facebook and, for the first time, on Instagram, too. Winning work doesn’t just wow audiences. It drives businesses results. Brands and agencies that submit their work for review have an opportunity to receive international recognition from the top minds in the industry, including members of our Creative Council, and set the standard for marketing excellence on Facebook and Instagram.
Submissions are open until April 1, and winners will be announced later this summer.
This year’s Facebook Awards feature four additional categories to recognize more aspects of creative excellence in marketing. Here are this year’s categories:
- Integrated Campaign: Recognizes excellence in telling a cohesive campaign story across multiple channels.
- Craft: Recognizes excellence in film, photography, copywriting, user experience and/or sequencing.
- Social Technology (new): Recognizes the best technology integration or application built with Facebook.
- Media Strategy (new): Recognizes creative and effective use of media on Facebook using insights, data and targeting to inform strategy and drive business results.
- Facebook for Good (new): Recognizes excellence in campaigns created for charitable/nonprofit organizations.
- New Frontiers (new): Recognizes excellence in campaigns for high-growth markets, including India, Southeast Asia, Latin America, Africa and the Middle East.
The Facebook Awards are open to campaigns that ran between Feb. 1, 2014, and March 31, 2015. Original work can be in any language, but submissions must be in English. To submit your campaign for review and for more details on voting criteria and timing, visit the Facebook Awards website. Good luck!
Readers: What do you think of the changes introduced with the 2015 Facebook Awards?