Even if you create the absolute best content out there, how do you reach the people that want it? Publishing articles or content on your blog is only part of the process – brands must also effectively promote it and attract your target audience to a product or service.
Some might join content promotion and distribution together, but they are actually two completely different marketing angles that should be balanced evenly. To put it simply, the difference between promotion and distribution is that promotion is all about generating a buzz around your content and distribution is a matter of finding a lot of different ways to get your content to appear in search results.
There are various tools and platforms that can help promote content and reach the biggest audience possible – here are 10 essential content promotion tools and services:
HootSuite was originally designed for optimizing and managing Twitter accounts, but it also allows you to post from personal Facebook and LinkedIn accounts. Unfortunately, HootSuite will not connect to personal Google+ profiles, but it does allow you to manage your Google+ pages that hosts the content. This tool enables a brand to create a new post and send to any one, two or all of the connected social media accounts.
The ability to schedule your posts is HootSuite’s most efficient tool, allowing a company to plan ahead and keep their account actively engaged with the audience using just a few easy steps. Select the date and time, and let Hootsuite post your content for you to reach the broadest audience possible, at the same time.
Here’s another cool feature of HootSuite — a “link shortener” — right inside the compose box where you create format the post. If a piece of content is on a page with a long URL, place the link in the box, and click “Shrink”. HootSuite will place the shorter URL (in the form of ow.ly) at the end of the text in compose field.
HootSuite’s link shortener will also track important social metrics found in the “Analytics” section. You can create full reports on engagement, clicks and collective data – each for specific social accounts. This is a vital promotional tool that can greatly save time for any marketer.