While doing some research on HubPages I found and interesting article, so I’ve copied part of it here (the part that cought my attention was at the very end of the article) -

“I came across an interesting post on Google’s official blog that might shed some light. According to Google, 70% of search results returned are based on synonyms, and not on exact keyword matches! Plus, there a major change to the Google algorithms in May, known as the “May Day Change”, that affected many pages all over the Internet…

In their ongoing efforts to weed out the crap and serve up the best and most useful content to searchers, Google has been rapidly and dramatically changing the “rules” about Search Engine Optimization. And they don’t always tell us content publishers just what they’re doing!

Don’t believe any of the “experts” out there who claim to know how to make Google work for you. Their techniques might work well in the short term, but Google is just as aware of these techniques as you and those “experts” are. If those techniques lead to “false positive” search results (i.e. the top search results are not quality content) then Google can simply change the rules and weed out those results. So as far as SEO goes, all of us writers trying to make money writing online are chasing a moving target.

In the end, I guess the lesson I’ve learned is a simple one that it shouldn’t even need to be said.

I’ll say it anyway, though: “Write good content about stuff that people are looking for, and you can succeed.”

Author: How Did I Make Money Writing On HupPages

A very good point is made in that article so I’ll repeat it - “Write good content about stuff that people are looking for..”

HubPages Resources;
How To Use HubPages To Make Money Online

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Success or failure is a choice. You may think that you don’t consciously choice failure, but what you don’t know is not an excuse. Lack of knowledge prevents you from making a more intelligent choice in unfamiliar situations, so learn from your mistakes and choice to succeed; no matter what your circumstances are.

You must first understand and believe, then say what you want and take action. Then you’ll know what you have to do (in the same situations), to achieve the desired results you want. Make a plan and be specific. Plan each step and how long each step will take. There is always a way.

Every desired goal must have a plan and time. All ways finish what you start. You may have to adjust or change course along the way but finish the journey. If you don’t know where you are going, how can you expect to get there? By failing to prepare, you are preparing to fail.

Two main ways to make money: Buy some thing and then sell it for more money. Make an investment in any thing that increases in value over a quick period of time. Spread Trading or buying property, are offline methods. Create your own information products or services (membership tutorial website) to sell, are online methods.

There are only two reasons why some one buys something from you: First, to avoid pain, then to experience pleasure. We know that if we want to get rich we have to take people from pain to pleasure. Impulses are based on five emotions that cause people to buy: Love, greed, guilt, fear and pride. Sell people what they want and not what they need.

Money is not in your product or service; there is no money in what you do. All the money is in the marketing of what you do. You have to be the right person, at the right place, at the right time, with the right information. 

Money is exchange based on value and the ability to deliver massive value and the ability to articulate that value. The greatest money making secret is the ability to write compelling words on paper.

Any thing you care to think of were there is an exchange of value in the commercial world – the ability to master that skill (write compelling words on paper) will fill your bank account more than any other.

You’ve got to be a big fish in a small pond that solves a problem for people who have got money. You have to have an edge or as it called a “unique selling proposition.” The most important quality you can have: Are integrity, trust and you do what you SAY!

Remember this; all things are possible to those who believe.

To finish your journey you need a map. Your map is a mentor, some one who is at the place were you want to be, follow that mentor. So first you follow and then you lead. There’s always some one who wants to learn what you know and there’s always some one who knows more than you.

Case Study – ONE site from Start to Profit

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How Do You Unblock Writers Block?
Have you ever stared at the screen and your mind is a complete blank? You try to write a clever inspirational headline but nothing! So you buy a good book on copywriting, but yet still your brain can’t generate that winning formula for a greed headline or article title.

As I was doing my research to write this article I came across a really good article title I think you’ll like – by Brian Clark. The title reads – “10 Sure-Fire Headline Formulas That Work.” Now that grabbed my attention. So I had to read them.

Another title by Brian Clark is “10 Steps to Becoming a Better Writer.” Any one who wants to be a better writer should read that article. I read it and laughed. It’s good!

Great Headlines Instantly 2.1

Robert Boduch. Success Track Communications 2010, Paperback, 258 pages, $19.95

Secrets of How to Write Effective Headlines
So how do you know if your headline is good one or not? You write a headline that you think is great and it’s a winner, but not one single sale. Ouch! You can learn how to write great headline titles from the article “10 Sure-Fire Headlines.” It’s a good place to start, and grow your knowledge of writing headlines.

Start your headline with two or three keywords, so the search engines know what your article is about. Make a promise, state a fact or ask a question. “How-to” articles are infectious. Articles headlines that contain these words always grab attention. Also you can use lists and/or number facts.

Collect headlines and articles titles and make a list or swipe file. Read copywriting books by copywriters. Listen to the news on TV or sign up for Google Alerts for headline inspiration. Swipe the headlines and make your own template swipe file.

Hypnotic Writing

Joe Vitale. Wiley 2006, Paperback, 288 pages, $9.89

Your headline must grab attention and the article must deliver on the promise of the headline. Lie in your article and you are only deceiving yourself. Your headline is your first chance to catch your prospects attention. Suck them in with a good headline and they’ll continue on, to scan or read your article.

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The Ultimate Sales Letter Can Make You Rich!

I’ve learned that the hardest deal to make is the one you desperately need to make. Some how the other person always senses that. On the other hand, the easiest deals to close occurs when you feel that you don’t need them and really couldn’t care much less.

Write Your First Draft

Start writing to day, and don’t think to hard, don’t edit as you go. Don’t  worry about length, grammar, or anything else – just write. You’ve written your first draft; it’s probably too long or too short and loads of grammar errors, but thats ok. As you edit your work you will find that you learn more and more every time you write.

Don’t write to fit a predetermined format or word count, just write. Write to tell you story. Be clear and concise, because if no one understands what you are saying, no one will buy what your selling. Therefore avoid big words that the everyday newspaper reader will never use. Avoid business or corporate language, opt for clear, uncomplicate language.

Your Product or Service

All things being equal, people will do business with, and refer business to, those people they know, like, and trust.  Quote:  Bob Burg

Know your audience, learn their language. Where do they hang out? Once you know this you can determine a correct objective. Most gurus do it the other way around – they determin there objective first, and then  they can’t make a sale and they wonder why. The more you know about your target audience, the easier it will be to give them what they want. Now that you know your customer to whom your comunicating, it’s imperative you know the product or service inside out.

Permission Based Marketing

Don’t send any marketing message to any one without their permission. I’ll subscribe to a news letter or download an eBook and then at some time I’ll unsubcribe. Now I should not be recieving any more offers or emails, but yet I find even the most well know gurus online are practicing bad tactics. As its obvious they have saved your details from the list you unsubcribed from and saved you onto another account that does not require double opt in or its their own email client.

Give your customers what they want, and then you’ll have what you want. Give first. Once you know your customer and what they want, you’ll find it much easier to write good copy.

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Prewriting and Brainstorming

The First secret to Writing Content – whether it’s an article to submit to an articles directory or an eMail Newsletter or web content for your site or social media – is how much do you know?

“I don’t know much,” I can here you saying, so what’s the answer? Every body knows some thing, when you talk to your friends; what do you talk about most, or what’s your main interest, what do you think about when your on your own? When you think about the answer, you’ll realise, YOU CAN WRITE!

The fear of writing is usually because of a lack of knowledge! Correct grammar and sentence construction is not difficult to learn. Start writing about what you know, and then try and learn as much as you can about other subjects that either interests you or you know are popular.

You will have to do some market keyword research to uncover subjects you would have never thought of or heard about. You will also uncover more subjects just by being more alert to what is happening around you on a daily bases.

Writing is an art, it just takes practice, any one can learn.

Web Copy That Sells

Maria Veloso. AMACOM 2009, Paperback, 336 pages, $13.95

The Secret to Successful Writing

Learn how to write correct sentences. Successful writing means putting sentences together precisely. The second secret is to keep your sentences concise and short. This way you will have fewer errors. Now short does not necessarily mean simple, if you can say some thing in seven words instead of twelve, then say it in seven.

Don’t let your sentences run on? This is caused by missing punctuation, so try and learn correct punctuation.
Remember when you write, you will always have to edit your work. The first piece is never the final draft, you will have to edit and re edit several times, until you have it the way you want it, and you know it makes sense.

Replace rational words with emotional words, since people buy on emotion. You do this by not using intellectual, bland and boring words. Also don’t speak corporate babble that business people use to sound important.

Content Rich

Jon Wuebben. Encore Publishing 2008, Hardcover, 270 pages, $2.86

As you start you’re writing career, try to keep learning, and don’t stop learning as much as you can. Many online copywriters are seven figure earners, and they started just by practicing consistently.

As you learn, build your portfolio – a copy writer’s rolodex. All the best copy writers in the world have a rolodex of their best work and drafts. Note; “Most writers only have two writing problems: first they don’t know how to write; second they think they do.”

You can find many resources and good books online about How to Make Money Online Writing Content. You’ll also find many listed on my site. So keep in touch as you’ll find constant updates from time to time.

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Moonlighting on the Internet

Yanik Silver. Entrepreneur Press 2007, Paperback, 288 pages, $9.25

Have you been searching for business opportunities online and spent a load of money and not one penny to show for it? I’ve only been scammed once, so I consider my self lucky.

I’ve search for years for money making opportunities and come full circle. So I’ve learnt one thing – don’t search for business opportunities or work at home schemes, (unless you know whoever is selling the business opportunity has accreditation). Instead google search the following three subjects –

1. Creating your own website etc.
2. Create your own products or promote products as an affiliate.
3. Drive targeted traffic to your site or link.

 Now you don’t have to create a website your self, neither do you need to spend loads of money. It all depends on how much time or money you have to start, or both. You have massive corporations spending fortunes on advertising and web design etc and there just wasting money and then you have the small work at home mom making a fortune and not spending one penny on advertising.

You don’t have to create your own product to sell online, neither offline as there are merchants who either don’t have the time or know how to promote their products. And so here is the number one opportunity for you to make money, and it’s called Affiliate Marketing. Learn every thing you can about Affiliate Marketing, but first without spending money on Internet Marketing products as there is enough good information online about “Make Money Online” or “Work at Home Business”

So you have a website and you have a product (or service or promote products), then there is just one piece of the puzzle left. You need to find hungry buyers, drive targeted traffic to your site or offer. Spy on Your Competitors - Target Their Keywords. The most money is made when you sell your own products and you don’t’ have to create your own products as you can outsource. There are outsourcing services online and its not expensive as the job you need done is on a bidding system.

You’ll make the most money when you have your own product to sell, and you don’t need to spend time or money on advertising as there are super affiliates who promote products for a living, so remember the only two business opportunities that exist are either sell your own products or promote other products or services as an affiliate. You can of course be on both sides of the fence and this is very common as most Super Afiliates have there own products.

So were should you start? Some say start with Affiliate Marketing and some experts say create you own products first. It really does not matter were you start, as the place to start is where you are. Say your good at web designing and your confident at writing content, then you should start with affiliate marketing. Create your own products (first) if you have the time or outsource if you have enough capital to start an Home Base Business quickly.

Create Your Own Blog

Tris Hussey. Sams 2010, Paperback, 288 pages, $14.39

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